Tantus Echo (-oh, oh oh!)

My second toy tested from my recent Tantus splurge, is the Midnight Purple Echo. It boasts 6 inches insertable length and 4.5 inches in girth. The Echo comes packaged in the standard Tantus-branded white and colour box. Also included is a 3-inch bullet, that can be inserted in the hole in the base, akin to the Vamp. This silicone delight is pretty firm in texture, though slightly squishier than the Vamp, and also less thick. It is more textured and less realistic looking in comparison to the Vamp, having 5 waved ridges along its length.

With bullet (included), and suction cup (sold separately)
Testing the suction cup

Having bought a suction cup to go with the Echo, I was keen to try it out in the shower. The suction cup did its job well, sticking to my tiled wall and holding the Echo in place. Despite trying to get well acquainted with this wavy purple appendage, it just didn’t seem to work for me in the shower; I couldn’t get the angling right. There were sadly no orgasmic reverberations going around my bathroom.

The bedroom held more success. Lying back on my bed I was able to thrust with the suction cup removed and my middle finger putting itself to use in the hole. Combined with the bullet on my clitoris, the Echo’s thrusting got me to orgasm reasonably quickly. Determined to try the suction cup again, I had some inspiration to use a freestanding mirror. I leaned said mirror against the wall next to my mirrored wardrobe. This gave me a great angle to gyrate to my g-spot’s content. Moreover, I had a cheeky side view and rear view of my derriere! If there’s anything to get me going while I’m testing a new toy, its my own little playtime show.

With suction cup inserted. Not the most ideal surface for sticking to, but it demonstrates the suction cup.

I was able to twerk to Sean Paul on Spotify whilst making the Echo work on my front inner wall. The resulting orgasm was the more satisfying as the standing position with the innovative angling technique meant I got to make use of that sucker (suction cup). The waved texture gave my inner walls something to bump and slide against, making it more pleasurable than the Vamp. As its narrower, it’ll probably be more suitable to people newer to dildos and, also provide more stimulation for anal play, though I have not used it anally at the time of testing.

Buying options:
  • Directly from Tantus – Get your hands on the Tantus Echo, in pearl white or midnight purple priced at $75.77, by clicking here. An orange version is also available for $55.77.
  • There is now a SuperSoft Echo, available in Purple Haze or Wine for $74.99.

I will be most grateful as they offer great commission!




Affiliate links have been used in this post. Please help support this blog, by using the links should you wish to purchase from these retailers. I will earn a small commission at no extra cost to you. Please remember to clear your cookies before using the links. Thank you, xx

Tantus Bound – Cocoa

Roped-up silicone

The Tantus Bound dildo is a realistic looking phallus with an extra twist; rope texturing entwined around a bulging hulk of a peen! Mine is the Cocoa version, but it is also available from Tantus in Cream or Black. Bound was designed by SheVibe, and manufactured / distributed by Tantus. It is made from 100% ultra-premium silicone, so completely body safe and is harness-compatible. Tantus Bound can also be used anally, due to its flared base. I have not tested it this way, only vaginally.

The main feature that attracted me to the Tantus Bound is its intricate texture. I have tried tying an actual penis with rope. But the main purpose was to act as a cock-ring to maintain Mr Bunny’s erection. I did not actually have the rope enter me. I’m not even sure I would actually want to attempt that! Imagine the conversation with my GP when I go in with a sore vagina that has been chafed by nylon! Far safer to use a textured dildo.

The rope criss-crosses the top third of Bound, just behind the glans. It traverses its way around the shaft about two-thirds of the way, before wrapping around in three sequential strands at the base. Prominent veins ‘squiggle’ vertically down the shaft, bulging between the ropey strands. Visually, it looks pretty exciting, and though the twine-like texturing is only a few millimeters in diameter it feels real enough on handling the dildo.

Knotty pleasure

Riding the Tantus Bound was as good as I’d hoped it would be. There was plenty of sensation, with a fulfilling amount of girth and length (just over 6 inches from head to base). It is on the firmer side, having less ‘squishiness’ than the dual density Flurry (also by Tantus). But that’s fine, because sometimes a bit more muscle is what this Bunny needs, and Bound is a solid Hulk of silicone.

The texturing is stimulating without being too rough. Bumps from the rope stroke my inner walls, and arouse my masochistic side on the odd occasion they rub into my pubic bone. It reminds me that self-pleasure can be raw and ‘animalistic,’ as well as a leisurely ascension up the escalator to orgiastic delight.

Having said that, the Tantus Bound needs to be treated with care. Usually I have to warm up using a non-textured silicone dildo, or a glass dildo before I’m lubricated enough to accept the knotty surface of Bound. I find I don’t necessarily need to thrust the Bound to get the stimulation I need. I can either simply clench my kegel muscles. Alternatively, I can gyrate my hips whilst sitting astride it and using a clitoral vibrator.

Aftercare is a bit more involved for this dildo, since it has so many ridges and crevices for nasty germs to hide. I use an antibacterial cleaner, followed by boiling for 5-10 minutes in water to sterilise.

In a bind

I want to love the Bound. I really like it. Aesthetically I rate it 10/10. The quality is also top-(k)notch (see what I did there?). But in terms of giving pleasure, it is let down by the fact that it does not have the right angling to hit my G-spot. Also, since it does require a ‘warm-up’, I’m mainly going to use Bound when I have a good amount of time to myself. Overall I’d have to rate this dildo 7.5/10, which is still a pretty good score. Those seeking extra texture will hopefully enjoy this twisted piece of silicone.

To buy the Tantus Bound for $61.95, click here, and help support this blog.

Affiliate links are used in this post. They will earn me a small commission at no extra cost to you. The Bound dildo was sent to me by Tantus, in exchange for an honest impartial review. What you have read in this post is a true reflection of my thoughts and is not biased in any way.

Tantus Flurry

The final Flurry of my Tantus splurge

The dual density O2 Tantus Flurry in ‘Twilight is ghoulishly attractive. If you’re unfamiliar with the O2 line of dual density toys, it basically means the following:

The inner core is harder and more ‘muscly.’ By contrast, the outer silicone shell is softer, and squishier. This gives the Tantus Flurry a ‘realistic feel.’

Both layers are 100% ultra-premium silicone, tailored to Tantus’ unique formula. Due to the layering of silicone, the Flurry’s appearance is definitely dildo-like rather than penis-like. The hazy purple inner shaft has an outer halo, giving it an ethereal ghost-like quality. The Flurry has two coronal ridges at the business end of the shaft. These help target the G-spot of the ‘host’ it implants into. I talk about it in this way as it really is quite ‘alien’ looking to me. I like it, it’s quirky, and it looks cool.

Ash may have sung about a girl from Mars, but the Tantus Flurry definitely looks like it came from outer space!
Docking into the Mothership

Tantus Flurry is no ‘little green man’ in the size department. It stands at a proud 7 inches, with a girth of 4 ¾ inches. Moreover, the silicone finish is matte, making it have reasonable ‘drag.’ It needs a good slathering of celestial goo (water-based lubricant) to get it on its way and into the far reaches of the Bunnysphere (my vagina).

I found sitting on top of Flurry a good way of achieving G-spot stimulation, whilst simultaneously using a clitoral vibrator. While I sit on the ghostly phallus, I can arch my back without getting tired wrists from thrusting at an awkward angle. The shaft does have a slight bend to it, making Flurry lean over in a lopsided manner. This is just a small niggle, as really its purpose is not just to stand there straight! In reality, penises can often have a slight bend to them, so Tantus have effected this characteristic pretty darn well.

I enjoy the internal stimulation that the Flurry provides from the two coronal ridges. The ‘straightness’ of the shaft does somewhat limit the Flurry’s ability to target the G spot. External stimulation is therefore required for me to achieve orgasm. Due to its girth, I’ve not tried the flurry anally. It is harness compatible and has a flared base making it suitable for those who’d like to try it anally.

The Flurry can be purchased from Tantus for $76.42, available in ‘candy’ pink or ‘twilight’ purple.

Affiliate links have been used in this post. Please use the links if you wish to make a purchase, as I will earn a small commission at no extra cost to you. Don’t forget to clear your cookies before following the link. Thank you xx

The current contents of my ‘bunny burrows’ toy collection

I don’t have an itemised list of everything sex toy related I currently possess. Whilst browsing websites of some of my peers I came across their sex toy collections. Apart from ‘wow, they have an awesome stash of pleasure-giving goodies!’ it made me think I need to publish what I own, so that any companies I may want to  approach in the future know what I’m into sex-toy wise. Moreover, I hope it will give some insights as to my ‘kinks.’

Here it is, a fully-compiled, neatly categorised list of everything I currently own:

Battery powered vibrators
USB rechargeable vibrators/ suction toys
Mains powered toys
Anal toys
Bondage/ Discipline and sensation toys
Other items

This list will be updated as often as is necessary. No affiliate links are used in this post.

Tantus Vibrating Vamp Grab Bag

After eagerly awaiting my deluxe bumper box of Tantus goodies (see “A tantalising New Year…with Tantus!”), I fished out the sealed Grab bag. The bag is transparent, displaying the Tantus Vibrating Vamp. On Tantus’s website, the pictures display ‘Black/Purple/Blue,’ ‘Purple/Blue,’ ‘Blue/Silver’ and ‘Black/Silver’ pearlescent colour combinations. These all look amazing!

Vibrating Vamp.jpg

I was somewhat surprised to see my Vamp was in fact plain black, though I am pleased with this. I now have my first ‘Big Black Cock’, and it has fairly substantial girth; my thumb and index finger just meet around the crown of the Vamp’s bulbous head (with pronounced coronal ridge), and the read-out on my tape measure is 5 1/4 inches! This dildo is suction cup-compatible, harness-compatible and anal safe.


Buzzing Bullet included

The Tantus Vibrating Vamp has a silver bullet vibrator included, that snugly fits in the hole at the base. The Tantus logo is etched in the rounded base of the Vamp, as well as on the side of the bullet vibe. The silver bullet takes a size N 1.5V Alkaline battery, which fits quite tightly. It needs a good shake to release the battery if you want to remove it to replace, or for long-term storage. The length of the bullet is 3 inches, and the finish is smooth despite a slight imperfection in the side, though this is purely cosmetic.


To turn the bullet on, simply press the purple button in its base. Remember to remove the paper disc that sits in the battery compartment for shipping, to prevent it accidentally switching on! There are three vibration settings; a slower low-intensity continuous vibration, a faster high-intensity continuous vibration and an intermittent pulsing pattern. This is ample variation for a bullet such as this, and to be honest I bought the Vamp for the silicone dildo, so the bullet is a bonus!

Voluptuous Vamp

I initially tried the Tantus Vibrating Vamp whilst kneeling in the bath. I added some water-based lubricant to the head, though not enough to compensate for the drag of the silicone. Be warned, lint will stick to this meaty shaft. After use it’s best to air-dry following washing, and then store in a plastic case. For now, I’ll keep mine in its ‘Grab bag.’ As I said, the drag of the silicone and the fairly substantial girth of this dong means if you have a reasonably ‘tight’ vagina (or butt)  you may need copious amounts of water-based lubricant.

Whilst ‘sitting’ on the Vamp in the first few minutes of play, I had the bullet inserted in the hole in the base. I then decided to remove the bullet and use it on my clitoris. This was because despite it having a reasonable amount of power, the thickness of the Vamp somewhat dulls the sensation. Moreover I tend to need clitoral stimulation to reach orgasm.

The Vamp is certainly a filling toy, and its thick bulbous head with pronounced coronal ridge are noticeable on entry.  I will most definitely be trying him with the suction cup I purchased from Tantus.  I also find my middle finger fits in the hole in the base rather well, which aids with thrusting.

Tantus’s Vibrating Vamp is a firm silicone toy, firmer than the Charmer and the Flurry. As I generally prefer softer silicone, the Vamp tends to be a dildo I go to when I want a less yielding toy. And there’s nothing wrong with that.

Get your Vibrating Vamp from Tantus for $39.99.

Affiliate links have been used in this post. Please support my blog by using the links if you wish to make a purchase, as I will earn a small commission at no extra cost to you. Don’t forget to clear your cookies before using the links. Thank you xx

The tale of a bunny that luvs…

About me

Hi lovelies,

I started my true sexual discovery just over three years ago, when I started buying sex toys and lingerie from online retailer Lovehoney. At this time, I was naive in my perceptions about sex and intimacy. Despite being in a loving relationship for many years, and married three of those, I still thought sex was something that women did to keep their husbands happy. Meanwhile wives laid back thinking about the laundry and dirty dishes in the sink. Talk about stereotypical ‘50s housewife’!

‘Girl power’ in the 1950s. Photo reproduced from http://media.photobucket.com/user/paradisebywayofkensalgreen/media/housewiveSIZE-.jpg.html?filters[term]=1950s housewife&filters[primary]=images&filters[secondary]=videos&sort=1&o=1

Initially, I dabbled with cheaper toys, indulging in the 3 for £10 or 2 for £20 deals. I managed to clinch a few freebies along the way through Lovehoney’s generous offers. I also tried my first ever rabbit vibrator, enjoying this foray into combined clitoral and internal stimulation. My collection largely consisted of battery operated toys. They were made of ‘cheaper’ materials, such as plastic. I wanted to experiment with what textures, vibration styles (cue the big ‘buzzy versus rumbly’ debate) and patterns I enjoyed. More importantly, it was about finding my joy with sexual play, after seemingly going through the motions for the most part during my 20s.

Becoming confident

I realised that good sex relied on body confidence and belief in oneself. Hence, I started buying attractive lingerie, in styles to flatter my natural curves. I appreciate the beauty of the female form, with its defined hourglass shaping. It makes me want to own one of those Jean Paul Gaultier eau de toilettes, purely for the shape of the bottle!

I joined the Lovehoney community and read fellow members’ forum posts. Here I discovered there were a lot of other like-minded individuals unsure about their sexual preferences. I was late to the Fifty Shades of Grey ‘party’, ignoring the hype, amidst the critiques of the poor writing style displayed in the series. Curiosity got the better of me however, and I decided to read the first book. The phrase ‘my inner goddess’ grated on my nerves after the first few encounters! But I found myself drawn in by the dark, bittersweet tale of Anastasia and Christian’s blossoming ‘relationship’.

I was intrigued by the Dominance / submission interplay of the two leads, and how Anastasia isn’t necessarily just a meek flowery submissive outside of the bedroom. I wanted to explore how pleasure and pain could be combined to create an altogether new ‘sexperience’. Hence my introduction to sensation play, through the use of toys. These included, but are not limited to, spanking paddles, floggers and crops.

Getting kinky

Unfortunately my husband has not been keen on exploring this side of our sex life, (MKINYK* / YKINMK*). This in itself could be discussed in a separate post- “how to deal with getting your kicks when your significant other does not want to land ‘blows’ on you.” I digress though. I will say that I admire these toys and have started my Disciplinary / kinky toy collection, (also comprising nipple clamps and rings, clitoral clamps, bondage candles and a pinwheel). Sadly, to a large extent they remain ‘locked away’ in Bunny’s storage burrows.

Of the toys I have used from this collection, I enjoy floggers the most of all my ‘thwacky’ implements. The thud of a soft suede flogger, or the more intensive ‘thutt’ of leather tails on my buttocks is music to my ears and the warmth it creates excites me. The ‘thwack’ of a silicone butterfly landing on my butt cheek is a beat on my sexual drum. I think the whole D/s experience appeals to me, because I like theatrics. I enjoyed reading Shakespeare for my A-Level in English Literature. The role-play from acting and the atmosphere from staging a box-office production translate very well into the bedroom. Just not so much my bedroom, so in the lack of disciplinary play, I resort to other sensation play. This includes using rings or clamps on my nipples and even a clitoral clamp; perhaps the most fiddly toy I’ve encountered!

What I like about nipple play, is not so much the pain. I can handle moderate pain, though I’m by no means a ‘pain-slut.’ What I love, are the sensations that seem to go through my nipples and relay out to my nether regions, making me pulse and tingle with need. My husband knows I like nipple sensation, so he has taken to licking and sucking my mammary buds when we play together. He likes how it makes me respond to him. As do I.

This leads me on nicely to my next topic; combined stimulation. Whether its nipples and the clitoris, vagina and clitoris, anus and vagina, penis and testicles or penis and anus, there is something better about combination stimulation, rather than just one focus of attention. That is why I really enjoy oral sex with fingering at the same time; it just makes me explode.

Enter the Rabbit

I started using rabbits for this reason. My first ever rabbit was the notorious Rampant Rabbit of Sex and the City fame. I got the neon pink one, and like Charlotte from SATC, I quickly fell in love with the cute bunny with the bedroom skills of a well-endowed ‘stallion’ lover. Though I did not go to the extreme of hiding away from my friends so I could ‘get jiggy with Mr Biggy’ all the time! It did pique my curiosity enough to want to test other rabbits. Some have been pleasing, such as Tracey Cox’s Supersex USB Rechargeable Rabbit, and the Lovehoney Oh! G-spot Dream Rabbit. Others however, have failed noticeably and dismally in the cases of the Fun Factory Amorino and the Jessica Rabbit 2.0 triple rabbit respectively. These toys are discussed in more detail on the feature blog page linked above.

Suffice to say though, what I need in a rabbit is

  1. Length; those short stubby rabbits just don’t reach where I need them!
  2. Soft ears that vibrate in a good continuous way, and don’t feel either ouch-y or too tickly.
  3. Power! The vibe needs to take 3 AA batteries at least, or be rechargeable. No AAA-juiced bunny will give me the oomph I need to claw at the bedsheets!
  4. High quality materials that will be body-safe and clean easily so won’t harbour any nasty smells or retain bacteria.
  5. Look sexy enough to take a place in my bedroom drawers!

Ok, so the last one isn’t necessarily essential, but I like round figures and 5 features seem better than 4. It appears that I’ve tried a good selection of rabbits so far, but there are plenty others to go in my bunny hole. One I’d really like to try is a vibrating glass rabbit!

In a ‘Glass’ of its own

Glass is possibly my favourite sex toy material, as it lends itself to such gorgeous shapes and designs. The Devil’s tongue, I mean that is what I’m talking about; sex in art form! Not to mention the textures, and the sensations from warming and cooling. Sublime pleasure, from a material that is literally ‘sublimed’ sand! I once did a glass fusion workshop to make jewellery pieces, a process that I loved (who knew breaking glass could be so much fun?)! I even thought to myself at the time, “Wow, imagine making some cool dildos with fused glass!” My two favourite ranges are the Glassvibrations toys simply for their kitsch and uber-coolness, whilst Icicles are the contemporary artistic range of some fine glass dongs from Pipedream Products. And glass-handled floggers too!

Most of my glass pieces are from the Lovehoney range, because they are such good value or have been acquired through the Oh! Points scheme and as tester items. There is, however, more room for glass in Bunny’s burrow, so I look forward to trying some more in the future!

Thank you for getting this far, and I hope you return often to check out my musings on all things toy-related.


* MKINYK/ *YKINMK = My kink is not your kink / Your kink is not my kink.

Tantus Charmer Silicone Dildo

Charmed, I’m sure!

I saw this silicone smoothie, and as I’d yet to have a Tantus toy, I had to try it! The Charmer arrived in a white cardboard box with the plastic moulded case clasping the toy. Boldly declaring it ‘charmed’ to make my acquaintance! The packaging is modern and stylish. Since there is a cut-out window, there is no hiding or mistaking what is contained!

I hastily opened the box and wrapped my hands around the silicone shaft. Caressing its four ridges in delight, I imagined it was a real throbbing cock, albeit without the pulse.

Becoming acquainted

Next, I lavishly smoothed water-based lubricant over this purple pleaser. With my favourite wand on my clit, I warmed myself up. Soon I couldn’t wait any longer; the Charmer had to go in. I guided him in deep, feeling those ridges stroke my inner walls, as I clenched around ‘him’. The silicone was almost like skin, touching my inner folds and going deep to find my hot spot, like a heat-seeking missile homed-in on ISIS headquarters.

Back to my meeting with Charmer, he was smooth, nice to handle, as I expertly manipulated him back and forth inside my velvety canal. When I reached the peak of my lusty encounter, it was like Vesuvius erupting. Not necessarily in volume, but in the heat of my orgiastic delight.

Though I’ve yet to use Charmer as a strap-on, I am happy to explore this feature should the chance present itself. The silicone does not seem to attract lint excessively, which is pleasing. It is easily cleaned with warm soapy water.

Speaking of water, I have used the Charmer in the shower, as it has a suction base. It stuck fairly well to the tiles and as it is slightly angled it facilitated entry from the rear so I was able to bob back and forth against the wall.

Charmer will be my non-guilty pleasure for a long time to come, and cum!

Buy your Charmer for £36.99 from Lovehoney, or direct from Tantus Inc for $54.54.

Affiliate links have been used in this post. Please support my blog by using the links if you wish to make a purchase, as I will earn a small commission at no extra cost to you. Don’t forget to clear your cookies before using the links. Thank you xx

A tantalising New Year…with Tantus!

I decided to treat myself to some Tantus goodies with some money I’d saved over Christmas. My dilemma thus was…what do I order to generate an order just over $200 to qualify for free shipping? The first item to go in my cart was a no-brainer… The Vibrating Vamp grab bag was in the sale, for just over $39 so I snatched that up! The ‘grab bag’ for those unfamiliar with the term is a standard ‘shape and size’ toy of a particular design, but the colour is random. Normally you can select what colour you’d like your Cush, Slick or Goddess dildo to be. But with grab bags the silicone colouring can be a blend as the new moulds are cast. Tantus state, “The process by which we offer beautifully hand crafted toys requires us to change colors, and with those color changes, comes a unique and vast variety of product offerings.”

Have money; will spend!


So my Vamp will be unique and interesting whatever colour I end up getting! First toy selected, I had to add another $161-worth of toys / other stuff to my cart to qualify for the free shipping. This was where my dilemma started…with Brexit shaking our already fragile economy, the value of the £ has decreased, so I needed to consider

  • what Tantus products can I purchase from other suppliers in the UK (where shipping costs will be much lower too)?
  • Are the values of the Tantus products available in the UK equal to or less than the Tantus selling price?
  • What do I want in my next set of toys? Dildos targeting G-spot? Dual-density silicone? A Realistic dildo? Suction-cup compatible dildos? Anal toys? A Doxy wand?! (yes Tantus sell the original Doxy and the Die-cast Doxy wands, but the $US prices are more expensive than  GBP £ RRPs.
  • Can I really afford to part with approaching £200?

Lovehoney’s selection of Tantus products were mainly paddles and feeldoes or realdoes, which I am not looking to purchase right now. Other suppliers, including Uberkinky had a more varied selection of dildos. But the £ prices of the Cush was not cheaper than the $ price. The trend was similar across the range of Tantus toys on Uberkinky’s site.

Some of Uberkinky’s Tantus stash


Adam, Echo or Goddess?

Next to land in my cart was the ‘Adam O2,’ a realistic veiny Dual Density dildo with a curve to make my G-spot wetter than a rainy day in Bognor. I was drawn to the black one, having never had a ‘BBC’ before. But then looking through the other great toys, I was attracted to the ‘Echo,’ which sports a bulbous head and several rippling contours on its underside. The ‘Goddess’ beckoned me too, though it was the Echo that won out due to its slightly more “meaty” appearance. ‘Echo’ reverberated itself into the cart, and so did the suction cup, seeing as this dildo is compatible and I’d like to do some shower play with my new Tantus toy.

I then decided I had to part ways with ‘Adam,’ as I couldn’t justify spending  $113 on a single dildo. Having read Little Switch Bitch’s reviews of the ‘Cush’ and Flurry, I felt I needed the Flurry. In answer to my final consideration, Can I really afford to part with £200? I rationalised that, what the hell, it’s the season of giving. I had bought presents for family and friends, why not treat myself?!

So it was decided, and I hit ‘Checkout,’ akin to Will.I.Am hitting his seat-twirling red button on BBC’s The Voice!

I’m currently awaiting my glut of Tantus goodies, but when they arrive, the testing will commence!

To get your hands on some of Tantus’s delightful toys, please use the click here!


***** Update – the Tantus box of delights has landed in Bunny’s bedroom! *****

Affiliate links are used in this blog post. Please support my blog, by using the links if you wish to make a purchase. Remember to clear your cookies before following the link. Thank you, xx

What’s in a name? The importance of branding.

“What’s in a name? That which we call a rose

By any other name would smell as sweet.”

Romeo & Juliet II, ii, 1-2.


The importance of branding

Since I started my blog and was asked to come up with ideas for a domain name, I have been pondering this issue. Moreover, how does a brand become and remain successful at selling Adult toys and lingerie? In addition, how well do they engage with their target market / audience?

Exhibit 1, case in point, is the brand Lovehoney. It’s one I go to time and again since my sexual reawakening. I say reawakening, as I believe I was a sexual person prior to discovering Lovehoney and being on the contraceptive pill. These desires just got put to sleep by artificial hormones and a somewhat unexciting sex-life.

But back to the question on naming. Lovehoney as a title for a brand suggests flowery romance, and cute couples trying fun new things together. That’s part of the clever marketing that attracted me to buy from them. The website displays young beautiful couples, enjoying themselves. The lingerie caters for all. There are demure baby dolls and chemises, to more overtly ‘sexual’ crotch-less teddies and body-stockings. In addition, they stock fetish wear and role-play costumes for the more kinky and adventurous.

Then there are the toys; vibrators and dildos for single ladies and also couples to enjoy. Similarly, the male masturbators and prostate / anal* toys to be enjoyed by men (*anal toys can of course be thoroughly enjoyed by women!) There are novelty items, such as candy bras and G-strings, cloning kits and chocolate willies. The playful items like ‘ring for sex’ bell, sexy dice, lovers’ chequebooks and IOUs…

Global reach of sex retailers

All these items wouldn’t be successful if they did not have the right company name and branding behind them. Moreover, online retailers such as Lovehoney lend themselves to the ability to reach global audiences at any time of day from numerous devices.

Via online fora, ‘community members’ can discuss and debate the merits of certain toys over others. Which rabbit gives the best combined stimulation? Which butt plug will stimulate the prostate? Are the vibrations buzzy or rumbly on this toy? How fierce are these nipple clamps? There are so many things to consider when buying sex toys and it is a growing industry with new retailers appearing all the time, particularly online.

So from looking at Lovehoney alone, it seems that toys and the company branding need to appeal to women, men, couples, singles, lesbian /gay,bisexual, transgender, young, middle-aged and older target markets to enjoy the success of a multinational retailer. As well as the name, the company tagline also needs to have gravitas with the consumer.

Taglines, boxes, and technical toys

Take Tantus’ tagline for example; Good Clean Fun. This states that Tantus wish to provide toys that are good quality and enable the user to experience safe enjoyment that’s fun enough to repeat with future purchases. I’m unsure of the origin of the name Tantus. At a guess, I would suggest it’s an amalgamation of Tantalise Us. This infers it is inclusive of all; irrespective of gender, sexual orientation, age, race or creed. The need for sexual fulfilment is a biological drive innate in each of us. It can wax and wane according to our stage in life, events happening to us / around us, and how we relate to our partners. Perhaps even more significantly, how we relate to ourselves.

The toy packaging needs to reflect the company’s values and ethos. Tantus achieve this by using white glossy cardboard boxes with contemporary styling. Large plastic mouldings encase the toys, letting them ‘speak for themselves’. When I see my iridescent purple Charmer dildo through the plastic casing, I think, “that’s an attractive phallus! The quality looks reassuring that this toy will last me through the decades, as I acquire more toys. Some of which may not stand the test of time, heaven forbid I drop a glass dildo!”.

As another case in point, Fun Factory promotes cutting-edge toys that excite and are innovative. This is clear from their packaging; sleek gold boxes with outer sleeves that show the toys in their Technicolor glory or a ‘fun’ scenario, such as a bartender shaking a cocktail (cue the Jiggle Bouncer dildo). I owned one of their rabbits (the Amorino), which sadly despite looking fabulous was not to my genitalia’s liking. The shaft was just too short; the ears did nothing for my clitoris, which for me is the ‘orgasmic mothership’. Fail to embark on that, and you just plummet back to Earth! The one cool thing about this toy was that it had magnetic contacts for USB charging! Despite this toy not making the cut, I am interested in trying other Fun Factory toys, as they look so well-designed.

A name isn’t everything

We’ve looked at the good, but what about the not-so-good? I’m not about naming and shaming here, but there are companies that still use materials that aren’t completely body safe; porous materials that harbour bacteria and smells. Very unpleasant not to mention unhygienic…just ew! In addition, their names and branding may not be very appealing nor inclusive…images of pretty young girls suggest that some toys are only for younger women, whilst other images are bordering on pornographic – bleurgh! Then there is the packaging that is just dull, and not very exciting. Like something printed off a HP connected to an IBM in someone’s home office!

To round up, a name needs to appeal to a wide target market, inclusive of all orientations, creeds, and ages. The tagline needs to reaffirm the retailer’s values and ethos. Lastly, packaging needs to be firmly in keeping with these themes. It needs to reflect the object’s USP (unique selling point), whether it is luxury, innovation or keeping things fun. I’m hoping the name BreakTheBed.com as a domain for a new adult online retailer will not just imply the obvious, i.e. sex so good that you literally ‘break the bed!’ But I hope it will also be seen metaphorically – breaking the sometimes societal-imposed constraints that sex is just for the bedroom. Moreover, to promote and support the many forms of sex, including heterosexual, gay/ lesbian, bisexual, polyamory, and transgender. After all, we all desire good sex, and good sex can help with having good health / well-being.


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****Update March 2017****

Break the Bed sadly did not take off but I was happy to be involved in this ‘project’ although short-lived.