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Are sex toy reviewers and their blogs becoming redundant?

Kinkly recently published their 100 top sex blogging superheroes of 2017. In that mammoth task, they also ranked over 300 blogs in order of the criteria below, (as well as their own in-house guidelines). But the question is, if there are 300-plus bloggers out there reviewing toys, does this make them redundant?

Kinkly ranking criteria

  • Twitter Followers.
  • Facebook Likes
  • Alexa rank. “Alexa is a California-based subsidiary company of They provide commercial web traffic data gathered via various toolbars and web browser extensions. Their ‘Alexa Rank’ is a metric that ranks websites in order of popularity. In their terms, they class it as ‘how [well] a website is doing’ over the last 3 months.” (Quoted from is a fairly inaccurate ratings system though!
  • Domain links.
  • Moz rank. This “quantifies link popularity and is Moz’s version of Google’s classic PageRank algorithm. Pages earn MozRank based on the other pages on the web that link to them and the MozRank of those linking pages. The higher the MozRank of the linking pages, the higher the MozRank of the page receiving those links.” (Quoted from
Does Abundance mean Redundance?

As the above metrics imply, to rank highly in the scale of bloggers, a blog needs to interact and link with its peers. It cannot stand alone as an island. This in itself could lend to the argument that actually, sex toy reviewers and their blogs are not redundant. Each reviewer will have their own particular likes and needs from their sex toys. A lot of people with vaginas for example, cannot orgasm from vaginal stimulation alone. They require external stimulation too. Some reviewers like anal play. Others are ‘meh.’ People with penises may like male masturbators and strokers. They may like cock rings / cock and testicle rings. By reading other reviewers’ blogs, sex toy reviewers can pinpoint the toys that are more likely to work for them.

Then there are the reviews themselves. Yes, it may seem quite repetitive reading six reviews about the same toy. But if you look closely, you may see that Reviewer A talks more about the toy’s functions. Reviewer B, on the other hand, may describe how the toy actually feels. Some reviewers go into great amounts of detail. Others merely glide over the ‘semantics,’ and focus on the ‘yes this toy gives amazing orgasms every time!’ or  ‘this toy is alright, but it doesn’t tick all of my boxes.’ In essence, whilst more information on the same thing can be ‘overwhelming,’ and make the reviews seem redundant to some, the above points highlight the importance of multiple reviews on the same products.

Writers’ circle

Reviewers will invariably attract their own ‘circle’ of followers. These readers like the blog’s theme and style of writing. Moreover, they perhaps identify with the reviewer’s thinking in other areas including sexuality and  life experiences/ expectations. Followers of a blog will likely read a new review, even if it is not something they would necessarily use themselves, as they like to see the experiences and opinions of the reviewer. If they have the time, they may look at other reviewers’ blog-postings on the same products.

So next time you come across a new blogger, it may be tempting to think, ‘oh, it’s another one of those sites that waffles on about how great a toy is, but in reality is it that fabulous?’ The cynics among you may wonder if it’s all just a ploy to get affiliate referrals. But try and embrace the new blog – give it a read. Decide for yourself if it’s worth returning to. If you feel a blog has too many reviews or not enough other content (feel free to share any other gripes you may have), then please leave a comment on one of the posts. Us bloggers write because we wish to share our thoughts and experiences with you. But we need interaction from our readers / followers too! Rather than seeing a blog as a monologue, try to see it as a conversation.

Thanks for reading!


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  1. Disclaimer: I’m the owner of sex blog directory

    As a sex blog promoter, my short answer to this question is yes – the sex toy review niche is getting somewhat saturated. I understand that sex bloggers need to “follow the money” – but there is money in other niches as well.

    The beauty of sex blogging is that human sexuality is such a vast ecosystem to explore. You can write about a wide variety of kinks and fetishes and then simply tie it in to a link to an adult dating site or interactive sex product. If you visit – you will see examples of this strategy at the bottom of the site.

    BONUS: If you do promote sex toys (or any other adult product) using Youtube – make sure to provide your Youtube channel URL to (a daily curation of the sexiest videos on Youtube). Adding your channel to their watch list is 100% free – and all of your future video uploads will be automatically shared on their site with your full video descriptions and links intact – a great way to drive traffic to your affiliate offers on autopilot.

  2. There are many adult product companies available in India. This is the great blog information about adult products. Thanks for sharing.

    • Thanks for commenting. I hope your customers in India enjoy this blog as much as you do. What do you think about bloggers in general, though? I’m interested to find out others’ perceptions, as these all vary and I did write this post a while ago now. Cheers, LB.

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